Press kit and brand assets

Official Rook Bristol logos, colours and typography for press, partners and media. Please use these assets as provided so our brand looks consistent everywhere it appears.

Logos and logomark

The rook mark and wordmark in black, white and Rook Blue. Download each version as SVG or transparent PNG, or copy the SVG code straight into your design tool. Keep clear space around the logo and never stretch, recolour or rotate it.

Primary logo

Rook Blue rook, black wordmark. Use this wherever you can.

SVG PNG

Primary logo, reversed

All white, for Rook Blue, dark or photographic backgrounds.

SVG PNG

Primary logo, black

One colour, for single-colour print and embossing.

SVG PNG

Rook mark

The mark alone, for avatars, favicons and tight spaces.

SVG PNG

Rook mark, reversed

The mark alone, for Rook Blue or dark backgrounds.

SVG PNG

Rook mark, black

The mark alone in one colour.

SVG PNG

Brand colours

Rook Blue leads; black and white do the rest. Click any colour to copy its hex value.

Tints and shades

Rook Blue

Typography

Two families from one design: Instrument Sans for headlines, body and interface, and Instrument Serif for moments of emphasis.

Headlines, body and interface

Instrument Sans

Regular 400 to Semibold 600

Titles, paragraphs, labels and interface text.

ABCDEFG abcdefg 0123456789

Get it on Google Fonts

Display accent

Instrument Serif

Regular 400 and Italic

Short emphasised words in large headlines.

ABCDEFG abcdefg 0123456789

Get it on Google Fonts

Both families are free under the SIL Open Font License.

Logo dos and don'ts

Do

Use the reversed logo on dark or photographic backgrounds.
Keep clear space around the logo equal to the height of the capital R in the wordmark.
Use vector (SVG) artwork when scaling so edges stay crisp.
Switch to the logomark when space is tight or the wordmark would fall below 24px tall.

Don't

Don't recolour the logo: use black, white or Rook Blue only.
Don't stretch, squash or rotate the logo.
Don't add drop shadows, outlines, glows or other effects.
Don't place the logo on busy backgrounds with low contrast.

Media and press enquiries

For interviews, partnership announcements or vector logo files, get in touch and our team will come back to you quickly.

hello@rookbristol.com